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- The Government of India started a marketing campaign, “Incredible India”.
- The “Incredible India” title was officially branded and promoted in 2002.
- It was launched to boost tourism in the country and project India as a credible tourist destination.
- The incredible diversity exists in India with varied people, customs, and culture.
- The diverse topography, culture, and language perfectly suits the slogan ‘Incredible India’.
- The campaign was launched by the Ministry of Tourism.
- It was launched to promote India as a world-class tourist destination.
- India is an incredible country with a rich diversity of culture, customs and cuisines.
- India is incredible also because of monuments, forests and heritage.
- Every year foreigners visit India to see the places and its story.