It was founded by William Colgate in New York City in the early 19th century.
But the products were sold only in 1873, sixteen years after the death of Mr. Colgate.
Colgate toothpaste was first sold in glass jars before being packaged in plastic tubes.

The Colgate slogan, “It Cleans Your Breath While It Cleans Your Teeth”, made the toothpaste popular in the 1950s.
The slogan was created by Alicia Tobin.
At present, Colgate toothpaste comes in different flavours and types, like peppermint, charcoal, neem, etc.